Data Analytics and Visualisation
Global MBA, MSc Business Analytics
Brief description
This module prepares students to visualise and analyse data, and to use analytical and data-driven approaches to make sound management decisions. Several data manipulation and visualisation tools are introduced at an advanced level, with an emphasis on how to ask insightful business questions and analyse data interactively. Explorative Data Analysis methods are discussed from a statistical point of view using cases in a management context.
Topics
- Exploratory data analysis in Excel/R
- Data visualisation and analytics in Tableau/R
- Statistical models, such as regressions, clustering etc.
- Statistical inference using hypothesis testing and bootstrapping
- Text analysis, including sentiment analysis, topic discovery and large language models (LLM)
- Working with relational data
- More on analytics
- Automatic data analytics
- Fairness and privacy of data analytics
- Cloud-based technology